CONSUMER BEHAVIOR
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Principles of Marketing
At the end of the course, the student should be able to :
Understand key concepts of consumer behavior
Apply psychological and social theories to target different markets and understand different consumers in an omni-channel context
1A. Demonstrate an international mindset
Integrate various factors that are likely to affect consumer decision making and consumer behavior
5B. Construct expert knowledge from cutting edge information
Analyse the complexity of consumer behavior
Evaluate marketing programs
Integrate new technologies to develop creative solutions for consumers
7C. Effectively apply in-depth specialized knowledge to take contemporary opportunities in their professional field.
7D. Be a reference point for expertise-related questions and ambiguities
Part I: The decision-making process
Part II: Determinants of behaviors
Part III: Putting theory into practice
