CREATIVITY MANAGEMENT
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
No prior knowledge of creativity is assumed. Students will be required to approach a four-day simulation involving extensive role playing, inter and intratream negotiations, debate, oral and written summations and presentations with great seriousness of purpose and fidelity with their randomly assigned roles.
At the end of the course, the student should be able to :
1. Understand and describe key concepts and selected techniques associated with creativity.
2. Apply selected creativity concepts and techniques within the context of a complex four-day simulation.
3. Appreciate the key role that managers play within an enterprise in effectively marshaling, managing, and maintaining creative expression of ideas and innovation within teams and within the enterprise.
4. Demonstrate in a preliminary manner their ability to manage creativity within the context of a complex simulation.
During the course students will add to their knowledge of creativity ideas, concepts, and techniques within the context of active participation in a four-day, English-language only, complex simulation dealing with a contemporary problem within an entire country context. The simulation involves all sectors within society and has implications for entrepreneurial endeavors, financing innovations, policy changes, public/private partnerships, and international collaborations. Students will be randomly assigned to teams and the class will be led throughout the simulation by a team of peers functioning as an international consulting firm brought into the situation to lead a national meeting to seek solutions to a pressing and complex sociotechnical issues confronting the nation. Students will draw upon all of their existing expertise and knowledge as well as utilizing a complex set of carefully curated materials within IESEG Online for their use over the four days. The professor will provide individual team coaching, serve as a scientific-technical expert in the simulation, and provide a meta-level analysis of insights from each day of the simulation for the class.
