![](https://www.univ-catholille.fr/wp-content/uploads/2024/06/Pole-HDC-scaled.jpg)
CROSS CULTURAL RELATIONSHIP IN MARKETING AND NEGOTIATION
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
N/A
Understand the cultural theories
To examine the effect of cultural thoeries on relationship marketing
To apply the concept of relationship marketing in cross-cultural context
To understand the influence of culture and relationship management on internaitonal negotiations
Part 1- Cultural Theories: Discussing the different cultural theories, and how they are applicable in across borders
Part 2 – Relationship Marketing: Relationship marketing theories and strategies, approaches in building, developing and maintaining relationships between supplier-customer in international context, and how to anaylze these relationships and gain competitive advantage
Part 3 – Cross-Cultural Negotiations: An overview and up-to-date information on international communication and negotiations strategies, and understanding of the importance of cultural elements and differences on negotiations.