ALLEMAND 2
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : German
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Prerequisites of the first semester. The Student should know how to make an oral presentation with the minimum of notes (outline).
The course helps the student to acquire economic vocabulary. Via the introduction to advertising in the German speaking countries, the student will have a good idea of marketing methods. One part of the course is dedicated to a retrospective of the year 2008.
At the end of the course, the student should be able to:
– analyse a German advertisement which has been made using different types of media
– create his own advertisement and present it orally
– compose his/her CV
– resolve basic problems of German grammar
1° Column of the year 2008 / Document recorded on television channels: written and oral work.
2° Advertisement:
a) Analysis of German advertisements
b) Study of different types of advertising media
c) Ethno marketing
d) Comparisons between Germany and France
3° Study of a work of literature (many works to choose from)
