Digital strategy
Etablissement : ECOLE DU NUMERIQUE
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
- Master Management et Transformation Numérique [ECTS : 2,00]
Période : S2
Proficiency in English;
Basic Understanding of Business and Marketing Concepts;
Introductory Knowledge of Technology; Analytical and Critical Thinking Skills;
Teamwork and Collaboration Skills; Comfort with Digital Tools;
Interest in Digital Transformation & innovation.
Understand the Foundations of Digital Transformation;
Learn to Build Digital Strategies for Businesses;
Understand the differences and strategic roles of ERP, CRM, and other transformation tools in driving organizational digital transformation;
Learn how digital tools can integrate across departments (marketing, sales, operations) to create a seamless customer experience;
Develop Practical Skills in Presenting and Executing Digital Strategies.
Contenu
Key Learning Objectives
- Understand the Foundations of Digital Transformation
- Define what digital transformation entails and its role in modern business strategy.
- Explore how digital technologies impact industries, processes, and customer behavior.
- Analyze Emerging Digital Trends and Technologies
- Investigate key trends such as AI, blockchain, IoT, AR/VR, and data-driven decision-making.
- Evaluate how these technologies are reshaping industries and competitive landscapes.
- Strategize for the Digital Era
- Learn how to develop and implement a digital strategy aligned with organizational goals.
- Explore frameworks for digital transformation, such as McKinsey’s “Three Horizons” or the “Digital Capability Maturity Model.”
- Adapt to the Challenges of Digitalization
- Identify barriers to successful digital transformation, including cultural resistance and legacy systems.
- Develop change management strategies to overcome challenges.
- Explore Customer-Centric Digital Approaches
- Understand the shift toward customer-centricity in digital business models.
- Learn about digital tools for customer experience, personalization, and journey mapping.
- Understand the Ethical Implications of Digital Strategies
- Address the ethical and societal implications of digital technologies, including data privacy, AI ethics, and inclusivity
