E-COMMERCE
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Analytics skills are a prerquisite: the student is already able to define a marketing strategy before an Ecommerce strategy (Porter, SWOT…) and he knows the different steps of an IT project and how to manage it (Gannt…)
At the end of the course, the student should be able to:
– understand the grounds of business knowledge around E-commerce and get competencies in a Global E-commerce context.
– Define the different steps of an Ecommerce Strategy according to the DNA of the Brand
– Understand methodologies and uses cases of Merchandising and Warehousemanagement
– Understand the differences between a B to B and a B to C strategy
– Understand to use the M-Commerce in a global strategy
– Social Commerce does really exists?
– Realise an ecommerce platform
– Links with CRM
– Understand the concept of Marketplace
– Have a big pictures of the move due to the technologies around the world
The course is given by 3 experts to give an overview of the E commerce from different perspectives:
– Context of the E commerce
– History of E commerce
– New business model
– Differences between E-commerce, Delegation, Marketplace
– How to build an efficient E commerce Programm
– E commerce and CRM
– E-commerce The future of E commerce
– Detailed review of the state of innovation in the world and its impact on consumer behavior
– Impact on brands, strategies and society
– Focus on Marketplace
– Context of the E commerce
– History of E commerce
– New business model
– Differences between E-commerce, Delegation, Marketplace
– How to build an efficient E commerce Programm
– E commerce and CRM
– E-commerce The future of E commerce
– Detailed review of the state of innovation in the world and its impact on consumer behavior
– Impact on brands, strategies and society
– Focus on Marketplace
