ECONOMICS & BUSINESS STRATEGY AND COMPANY OBSERVATION
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Students should have basic knowledge of key concepts on Strategic Management. Also, information about latest firm’s strategies (any sector) is useful.
– understand the main schools of strategic business; how those strategies are implemented; the process needed to build business strategies and their impact on firm performance.
– gain general knowledge about business from both the theoretical and practical perspectives.
– have the analytical and evaluative skills necessary to diagnose a sector or a firms’ strategic position (market, prices, barriers, R&D…).
– understand how a firm chooses its competitive strategy and the effects of the contemporary business environment.
– Contemporary Strategy Analysis: Concepts, Techniques, Applications.
– Firm, market and strategies (Market share, Price level, Competitors, Concentration, Concentration’s rates (CR4, CR8, HHI)).
– Some fields will be studied in depth: business law, management theories, industrial economics, problem-solving and decision-making, organizational behavior, policy and ethics, global business issues, conflict management and leadership.
– We will also include talks from business leaders who develop new products and processes that take into account issues like human rights, water scarcity, climate change, sustainable development, etc.
– Keys to Business Strategies as SWOTs, BCG MATRIX, Arthur D. Little MATRIX, MASONS?s Model (SCP), Mickael Porter’s Model (5 Forces), Cost-benefit analysis are used in combination with several other methods.
