At the end of the cours, the student should be able to:
• Set the boundaries of the firm and its activities
• Evaluate firm strategies for expanding the size or breadth of the firm
• Perform an industry analysis
• Assess and create a firm’s strategic position for competitive advantage
This course explores challenging business problems facing managers and develops a set of analytical tools used to make strategic decisions based on economic principles. These tools are applied to analyze the determinants of a firm’s boundaries, the interaction between the firm’s internal organization and its external environment, the make-or-buy decision, the competitive structure of an industry, and the firm’s position within the industry. It enables managers to place their organizations with competitive advantage and to perform better than their competitors
