Entrepreneurship
Année du cours : années
Etablissement : ECOLE DU NUMERIQUE
Langue : Fr
Formation(s) dans laquelle/lesquelles le cours apparait :
- Master UX & Marketing Digital
Période : S3
• Leverage key milestones when launching a new concept / company.
• Understand main steps of a company creation, from idea to effective launch.
• Be able to build strategic & operational plan, including business plan.
Session 1: Introduction to entrepreneurship (4H)
- Entrepreneurial mindset
- Steps of business creation
- Suitability man/woman and project
Session 2: From ideation to project (4H)
- From idea to business opportunity
- Test your ideas / market analysis
- Define offer and value proposition
- Effectuation
Session 3: Business strategy (4H)
- Company mission, vision and strategy – Blue ocean
- Segmentation, key success criteria, breakdown grid and lifecycle
- Design the organization
- Start-up and franchise
Session 4: Business model & business plan (4H)
- Business model patterns & Canvas, value proposition
- Product and service development process
- Structure and framework of business plan
Session 5: Marketing, pricing and sales (4H)
- Target segmentation, customer insight
- Marketing mix and positioning
- Marketing, commercial & communication plan
- Ecommerce and website creation
Session 6: Financing, raising capital & controlling (4H)
- Subsidies, crowdfunding, banking loan, investment funds
- Define smart objectives
- Determine KPIs
- Build dashboard
Session 7: project finalization (4H)
- Finalizing project
- Preparing the pitch
- Q&A
Session 8: project presentation (4H)
- Wrapping-up – key concepts and learning outcomes
- Group project pitches