Formation/Cours

This course provides an in-depth exploration of ethics and corporate social responsibility (CSR) in the context of digital marketing and commerce. Students will examine the ethical challenges and considerations associated with digital marketing practices and the role of businesses in promoting social and environmental sustainability. Through case studies, discussions, and practical exercises, students will develop a comprehensive understanding of the ethical dimensions of digital marketing and commerce and learn how businesses can integrate CSR into their digital strategies.

Course objectives:

• Understand the ethical implications of digital marketing and commerce.


• Explore the concept of corporate social responsibility and its application in the digital realm.


• Analyze the ethical challenges and dilemmas faced by businesses in digital marketing practices.


• Evaluate the impact of digital technologies on consumer privacy, data protection, and security.


• Examine the role of digital platforms in promoting social and environmental sustainability.


• Develop strategies for integrating ethics and CSR into digital marketing and commerce.


• Critically assess the ethical implications of emerging digital marketing trends and technologies.


• Apply ethical frameworks to make informed decisions in digital marketing and commerce.