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Ethics
Année du cours : Aucune valeur renseignée
Etablissement : ECOLE DU NUMERIQUE
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S3
A good level in English.
This course provides an in-depth exploration of ethics and corporate social responsibility (CSR) in the context of digital marketing and commerce. Students will examine the ethical challenges and considerations associated with digital marketing practices and the role of businesses in promoting social and environmental sustainability. Through case studies, discussions, and practical exercises, students will develop a comprehensive understanding of the ethical dimensions of digital marketing and commerce and learn how businesses can integrate CSR into their digital strategies.
Course objectives:
- Understand the ethical implications of digital marketing and commerce.
- Explore the concept of corporate social responsibility and its application in the digital realm.
- Analyze the ethical challenges and dilemmas faced by businesses in digital marketing practices.
- Evaluate the impact of digital technologies on consumer privacy, data protection, and security.
- Examine the role of digital platforms in promoting social and environmental sustainability.
- Develop strategies for integrating ethics and CSR into digital marketing and commerce.
- Critically assess the ethical implications of emerging digital marketing trends and technologies.
- Apply ethical frameworks to make informed decisions in digital marketing and commerce.
Module 1: Introduction to Ethics and CSR in Digital Marketing and e-Commerce
Module 2: Ethical Dimensions of Digital Marketing Practices
Module 3: Corporate Social Responsibility in Digital Marketing
Module 4: Digital Inclusion and Accessibility
Module 5: Environmental Sustainability in Digital Marketing
Module 6: Responsible Social Media Engagement
Module 7: Influencer Marketing and Authenticity
Module 8: Digital Marketing and Social Causes
Module 9: Integrating Ethics & CSR into Digital Marketing Strategies
Module 10: Ethical decision-making models and frameworks
Module 11: Measurement and Evaluation of CSR in Digital Marketing
Module 12: Ethical Challenges in Emerging Digital Marketing Trends