EVENT MARKETING
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
> A basic knowledge of marketing & communication principles (segmentation, brand positioning,…)
> Basic notions of project managemen
– Explain the place & uses of events in the strategic marketing plan
– Explain the specificities of event communication
– Detail the steps of great event communication planning
– Manage the event ecosystem and key interlocutors relationships (agencies for instance)
– Detail methods used to measure events’ effectiveness
– Manage legal and ethical concerns
– Use key tools for events management
– Deal with the various aspects of a problem (here applied to events problematics ; learning goal : integrate various business discplines)
* the place of events in marketing plan
* strategic work :goals, targets and events choices to connect with customers
* resources management : budget, staff,
* sound event development : planning,management of legal issues, promotion
* before, during and after D day : event management
* mesure the return : evaluation and reporting
* useful tools & tips : project management, briefings and development perspectives like crowdfunding
