FUNDAMENTALS OF MARKETING
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
This course is intended for beginners. Though, all students are expected to show interest, curiosity and motivation to learn about this topic.
At the end of the course, the student should be able to be operational and efficient at the executional level in marketing in an international and intercultural environment.
In line with the professional orientation of the Bachelor in international Business, the students will develop their knowledge and skills in the marketing field thanks to a practical approach based on various high-quality case studies.
The topics covered will give the students the necessary theoretical knowledge to understand the nature of marketing, the marketing process and its phases including a strong focus on the marketing analysis, and the marketing-mix. The strategic dimension of marketing will be introduced.
The course will help students apprehend how to create customer value.
