FUNDAMENTALS OF STRATEGY
Année du cours : 3 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Observation from year 1 is a helpful course as a preparation for this course.
Define and understand the concept of strategy
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand & apply relevant theoretical concepts and frameworks of strategic management to organizations
Demonstrate an ability to think critically and assess strategic performance in the light of high ethical standards
Sessions Title Topics
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 Diagnostic External environment
Internal analysis
3 Strategic choices Generic strategies
BM / Blue Ocean
Corporate Strategy
4 Contemporary issues in Strategy
Strategy implementation
Platform strategies
