Formation/Cours

This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Exploration from year 1 is a helpful course as a preparation for this course.

1. Understand the main concepts that drive strategy in organisations
2. Apply strategic management frameworks to real organisations
3. Analyse real organisations strategy and its impact on performance
4. Evaluate critically the key strategic choices of real organisations
5. Create ethical managerial strategies

Sessions Title Topics
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 & 3 Strategic Analysis External environment
Internal analysis
4, 5 & 6 Strategic choices Generic strategies
Business Models
Corporate Strategy
7 Final Presentations