Formation/Cours

At the end of the course, the student should be able to:
1. Analyze the functioning of markets for knowledge-intensive products and services
2. Have a good understanding of individual and organizational buyer behavion in these markets
3. Evaluate and design marketing strategies for knowledge-intensive products/services
4. Acquire an understanding of the sources of scientific knowledge in the above mentioned areas.

1. Analysis of the functioning of markets for knowledge-intensive products/services
2. Analysis of individual buyer behavior in markets for knowledge)intensive products/servicesA
3. Analysis of organizational buyer behavior in these markets
4. Designing marketing programs for high tech: strategies and business models
5. Designing marketing programs for high tech: operational issues
6. Application of strategic and operational insights to specific cases of high tech marketing