INDUSTRIAL ORGANIZATIONS: MARKETS AND STRATEGIES
Année du cours : 3 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
An interest in game theory and economic analysis.
understand the different forms of market interaction.
use game theory to analyze firm behavior.
understand and analyze how ?rms acquire and maintain market power.
Industrial organization is concerned with the workings of markets and industries, in particular the way ?rms compete with each other. The emphasis is on the study of a ?rm’s strategies with respect to market interaction: price competition, product positioning, advertising, research and development, and so forth. Outline:
1. Introduction and overview
2. Basic pricing
3. Price discrimination
4. Demand estimation
5. Introduction to game theory
6. Oligopoly: price and quantity competition
7. Collusion
8. Entry and market structure
9. Market foreclosure
10. Vertical relations
11. Product differentiation and advertising
12. Innovation
