IN-STORE COMMUNICATION AND ETIQUETTE
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
To be familiar with the visual identity of the major fashion brands and/or retailers .It is recommended as well to visit stores of fast fashion, premium and luxury retailers in Paris before the beginning of the seminar.
At the end of the course, the student should be able to:
– Communicate effectively in English
– Compose constructive personal feedfack and guidance
– Convey powerful messages using contemporary presentation technique
– Have a clear understanding of the role of the stores and its staff into the relationship between the fashion brands and their customers
– Appraise the performances of a selling staff to deliver a right shopping experience
1st class : The point of sales as a hallmark for the brand power and brand identity
2nd class: The in-store customer experience
3rd class: Visit of 2 Parisian department stores
4th class: The recent evolutions in the fashion and luxury retailing
5th class: Group presentations
