INTERNATIONAL BUSINESS DEVELOPMENT & MANAGEMENT
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
– Knowledge of main theories of liberalism and international free trade
– Marketing Strategy (SWOT,…)
– Conversational & Business English
– Team work
At the end of the course, the student should be able to:
– 5.C Employ state-of-the-art management techniques
– Understand the history and origins of international trade
– Have a good knowledge of the evolution of international organizations
– Be able to identify the range of current structures applicable for international business
– Understand the opportunities and obstacles to international trade
– Be able to anticipate impact of international context on a Marketing Strategy
– Have in mind a few business cases of international successes and failures
1/ CONCEPTS – Origins / Theories of International Trade / World Trade organizations / Typology of international business structures / Rise and features of multinationals
2/ HOW STRATEGY AND MANAGEMENT ADJUST TO INTERNATIONAL MARKETS – Strategy – Culture & HR – Finance & Marketing
3/ RISKS & OPERATIONS – Risk Management / Logistics / Focus on major international failures / SME & international development / What is the future of international trade ?
4/ WHAT IS THE FUTURE OF INTERNATIONAL TRADE : new threats / lack of alternatives / from worst-case to best -case scenario / solutions ?
