INTERNATIONAL BUSINESS STRATEGY
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
The student should possess basic knowledge of:
– basic knowledge of strategy
– basic knowlegde of organization theory and management
At the end of the course, the student should be able to:- understand the general principles of strategy formulation
understand the general principles of strategy formulation and international business strategy
– develop the competences to apply the basic frameworks to make effectual business decisions
– understand how to integrate in an intercultural environment
– leverage international business information to formulate solutions in complex and unfamiliar situations
– develop sustainable strategic solutions for companies
– apply in-depth knwoledge to leverage opportunities in the professional field
– define failure and success factors of international business strategy
– understand the role of different stakeholders for strategic challenges
– understand different internationalization strategies
– understand how the environment affects strategy
1. Overview on the main concepts of strategy and introduction to international strategy
2. Going international: the general meaning for strategic decision making
3. Leveraging resources and capabilities
4. Influences from the organizational setting and the international environment for strategy
5. Focus on institutions and culture
6. An overview on the stakeholders: customers, competitors, alliances and beyond
7. Challenges of international business strategy
8. Strategy as a work in progress: understanding the change
