Formation/Cours

The course is suitable for advanced undergraduate students and masters students. Knowledge of business strategy, startups and marketing is helpful.

Understand how a company decides whether or not to commercialize a technology
Gain insights into how an innovation affects individual firms and an industry
Design a disruptive entrepreneurial entrant
Identify sustaining innovations and disruptive innovations
Absorb an anlaytical framework to view the world
Position a company for the future
Manage creatively

Management would be easy if it were an engineering problem with a clear
and unambiguous solution; and even easier if the solution was stable over
time. Neither is the case. The challenge is to create a culture that recognizes
new developments on the supply and demand sides and responds quickly to
these changing conditions.

These problems are different for entrepreneurial start ups and established
firms successfully selling a product line. This course explores strategies for
large firms to maintain an innovative vitality that ensures a future and for
small start ups to break into established markets.