Formation/Cours

At the end of the course, the student should be able to :
Understand the usefulness of data reduction methods and classification methods in management and in a professional context
Select a research question and master the appropriate techniques (factorial and classification analyses)
Use the statistical analysis software SPSS
Interpret data, assess the relevance of the results and make consistent decisions to tackle managerial issues
Produce a professional quality document and make a professional quality oral presentation

I. Introduction to multivariate data analysis
II. Factorial analysis methods
III. Classification / Clustering methods