INTRODUCTION TO MARKETING
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1 ou S2
At the end of the course, the student should be able to :
– Understand from a general perspective what is marketing and what kind of activities marketing involves.
– Understand concepts, analyses, and activities that comprise marketing management.
– Demonstrate analytical skills to assess and solve marketing problems.
– Build a foundation for marketing management course
– Practice oral and written communication skills
The objectives of this course are to:
1. General introduction marketing funtion and its concept
2. Market analysis: external and internal
3. Consumer behavior
4. Marketing research
5. Branding
6. Digital marketing
