Formation/Cours

– Introducing yourself, presenting your company and your industry.
– Using the fundamental techniques of telephone interviews: making, cancelling or postponing a professional appointment, preparing for a customer visit or a meeting, leaving a message, etc.
– Grasping the hierarchy shared by most businesses.
– Understanding the skill areas and responsibilities specific to each position.
– Writing various formal messages.
-Describing an ad, offering a critical perspective on the advertising approach, and suggesting an alternative solution.

This course develops the following professional skills:
– Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
– Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
– Learning about communication techniques, technologies and jobs.
– Being able to work with all professional partners (agencies, companies, etc.).
– Developing your personality with an emphasis on values of integrity, open-mindedness, tolerance, and respect.
– Applying “principles” to every action: diligence, autonomy, interdisciplinarity, innovation, inventiveness.
– Being able to lead a team and manage projects from start to finish, including in an international context.

– Contacting someone and the company they represent.
– Various telephone conversations: making an appointment, claims or orders, dealing with calls and the stress they bring about, tips to approach a telephone conversation.
– Standard corporate organisation chart and description of the duties of each position.
-Writing formal messages: claims, asking for a clarification, cover letters, reports.
– Critical analysis of ads and newspaper articles: defining the target audience, the publicist’s perspective and approach, potential rating on the target audience.