MARKETING AND BUSINESS IN GERMANY
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Students should have followed (a) an introduction course to marketing (bachelor level) and (b) a German language niveau corresponding to a B2 qualification.
At the end of the course, the student should be able to:
– Understand business and marketing practices in Germany
– Distinguish between B2B and B2C level strategies in the German market
– Be able to craft a case study report in German
– Be able to give a professional presentation in a foreign language (German)
– Understand & apply relevant theoretical concepts and frameworks to real cases related to the German market
This interdisciplinary course seeks to introduce students to business and marketing practices in Germany both from a theoretical and practical perspective. In four lectures students will gain insight knowledge into business practices in Germany, talk about specific German business examples, and have the responsibility to develop a case study presentation and report in German. For this, it is absolutely necessary that students have a German language proficiency corresponding to a B2 niveau. All interactive session will be hold in English, while the final course assessment will be in German.
