Formation/Cours

At the end of the course, the student should be able to:
• Explan the role of marketing in enhancing ecological, social, and economic outcomes
• Describe sustainable consumption behavior and factors that influence it
• Evaluate an existing marketing strategy from the perspective of sustainability
• Provide a set of marketing recommendations for firms to contribute to a sustainable world

Course topics include (but not be limited to) the following themes, focusing on sustainability-driven marketing practices:
• Understanding the marketplace and consumers
• Designing marketing strategy and marketing mix
• Ensuring environmental and societal wellbeing