MARKETING PERFORMANCE WITH SUPPLY CHAIN MANAGEMENT
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Students enrolled in this course should have taken introductory courses in Marketing or have basic knowledge of Marketing Management acquired from professional experience or from an internship.
At the end of the course the student should be able to :
– Integrate the marketing and supply chain management functions
– Understand the marketing-supply chain management interface
– Demonstrate analytical and problem solving skills necessary to develop solutions for a variety of marketing problems and develop an understanding for use of information technology in supply chain management to support marketing decision-making
– Identify emerging organisational structures which support the marketing-supply chain management interface
– Synthesize concepts and theories of supply chain management as the basis for enhancing marketing performance
– Apply emerging management approaches corresponding to the marketing-supply chain management interface
– Define key business processes and establish their performance objectives in the marketing-supply chain management interface
– Discuss sustainability and ethical issues related to the marketing-supply chain management interface.
1. How supply chains create value for customers
2. Sourcing and procurement strategies matching customers’ needs
3. Collaborative planning, forecasting, and replenishment (CPFR)
4. Tracking and tracing systems to enhance marketing performance
5. Location selection decisions for addressing the Place component
6. Learning to serve in a value network
7. Introducing new market offerings
8. Green supply chains and green marketing
