Mobile Marketing & Objets connectés
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
The students shouf have basic technical knowledge about data plateform, understand how to collect, stock, analyse and distribute data.
Design an end to end IoT project
Define a succesful mobile marketing campaign
Acquire technical knowledge on IoT & Data platform
Create value from data
1/ Overview of the IoT value chain
2/ Review of the market actors and positioning
3/ New business models / Sectors created
Mobile marketing
4/ Added value of mobile marketing
5/ Possibilites of locations based marketing
