Formation/Cours

The students should be of upper-intermediate English level and be relatively proficient in the speaking Business English.
Marketing and business English will be necessary.

The main objective:
The acquisition and development of the skills necessary to develop a brand internationally in English.
Familiarizing students with the current export techniques, the language of export in English.

Main themes:
The internal analysis with the different marketing tools, the scoring, external analyses (Pest, …), Strategies abroad, incoterms, risks, different contrats of distribution, international laws.