Formation/Cours

At the end of the course, the student should be able to :
– Understand the challenges of the digital economy for companies and individuals: impacts of ICT on our societies, dominant role of the information, transformation of the economy in all its key processes: innovation, production, communication, distribution, consumption …
– Understand the new strategic challenges resulting from the explosive growth of digital communication (communication web-marketing/e-advertising/online communication), media / social networks, the use of mobile marketing for the brands and e-commerce,
– Use of a methodological tool allowing the understanding of the value chain notion and its application to the ICT sector,
– Understand the politics / strategies of the market players (industrials, consumers, regulators…), the balance of power within the sector and the industrial sectors concerned,
– Understand the growing importance of digital technologies in brands’ communication strategies (web-marketing/online communication / 360 °communication).

– Introduction to ICT + ICT figures
– Context: a profound evolution of our sociey and economies + Central role of the information + Consequences of that revolution
– Value chain analysis + Interrelations of the market players: the “percolation paths”.
– 8 major impacts and challenges:
1. Technology (Cloud computing, IoT, Big Data…). Technology re-imagines : Communication, Transport & Mobility, Business processes, Music consumption, Personalization, Just in time, Commerce, Content, Reviews, Travels, Voice, News…
2. Information and knowledge (ICT: new testing ground for innovative teaching formats for the transmission of knowledge),
3. Economy (Internet contributions to sectors using it),
4. Digitalization (Development of new consumption patterns & new business models),
5. Regulation (People & Regulation / Policies should evolve to adapt to a more connected society – GDPR),
6. Human & Social (Permanent connection reconfigures spaces and times: private and family life, professional life, private life and digital identity, social life + health impacts and Digital Detox),
7. Organizational (Changes in company organization, effects of globalization).
8. Cyber security / Data security