OPEN INNOVATION AND CROWDSOURCING
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Basic diagnostic and analytical skills •
Verbal presentation and discussion skills
Critical thinking and interpretation skills
Rudimentary knowledge of management, organizations, and strategy
– Define strategic entrepreneurship, open innovation, crowdsourcing and other related concepts
• Demonstrate an understanding of the practices embodying open innovation and collaboration, the managerial strategies to implement open innovation; and how to shape their outcomes in terms of impacts on a company’s bottomline and the broader society
• Critically assess and understand how to apply management tools to design, steer, and evaluation open innovation activity
• Diagnose and resolve challenges in new organizational forms and open innovation
Innovation is at the heart of the survival and growth of companies, but it is a tricky business. Even well-established companies lose their edge as a result of their inability to manage innovation. Clearly, there is no “one best way” to manage innovation. With the rise of open innovation paradigms, the pathways to innovation have multiplied significantly, posing further challenges for how to strategically engage distributed actors – both internal and external – for gaining access to new knowledge and new markets. In this project-based seminar, we will explore open and online approaches to organizing and innovating and how these have permeated various industries giving rise to “crowdsourcing”. Through cases derived from original research, the course unveils concepts and frameworks that explain how organizations are transforming, how they engage “crowds” online, as well as the antecedents and consequents of these developments in business practice.
