PRODUCT AND BRAND MANAGEMENT
Année du cours : 6 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
At the end of the course, the student should be able to :
– explain the importance of the offering
– define a product, a brand, a product line, a product mix,
– explain the different type of brands
– explain why managing a brand is important
– Determine product and brand management tactics
– and how to do so
– what is a brand ? is there different types of brands ?
– what is brand personality and brand equity ?
– what could be differents branding strategies ?
– why managing a brand is important ?
– how to define a product ?
– the product life-cycle and its caracteristics
– how to manage the different stages of the product life-cycle ?
– Determine product and brand management tactics
