PROSPECTION COMMERCIALE
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : Français
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
Preliminary soft skills required to follow the course: active listening, boldness, assertiveness, analysis mlndset.
At the end of the course, the student should be able to:
– Practice the telephone prospecting
– Organize the prospecting process and call sessions
– Design a sales pitch
– Transform prospects into leads
– Qualify and evaluate needs
– Keep track and follow-up the prospecting results
Lead from A to Z a telephone prospecting for a real customer case.
