Formation/Cours

At the end of the course, the student should be able to:
Show evidence of having an extensive knowledge base of what methods and processes can be employed to to create an effective, evidence-based recuritment strategy. At the end of the course students should be familiar with different recruitment methods (e.g. internal vs. external recruitment), the impact and importance of employer branding and ways to evaluate the effectivness of various recruitment initiatives.

After completing the course students should be able to:
– Demonstrate knowledge and understanding of the importance of recruitment to the organization
– Describe current trends in recruitment
– Identify and describe common barriers to effective recruitment
– Design an effective evidence-based recruitment process
– Critically evaluate the effectiveness of a recruitment process
– Demonstrate knowledge and understanding of employer branding, including the impact of branding on recruitment outcomes

This is an advanced course on recruitment and employer branding in intensive format. The course will commence with a brief introduction to recruitment, answering questions regarding what it is, what it isn’t and what successful recruitment looks like. Current trends and employer branding will also be covered early in the course. Students will then learn about how key components of the recruitment process, such as job analysis, target group identification and recruitment methods fit together to form one holistic process. The use of technology and strategies for supporting diversity will also be discussed in the course. Finally, students will be given the chance to learn about different metrics used to evaluate the effectiveness of the recruitment process. Students will be asked to work on exercises, discuss cases and present their ideas on specific topics. Students are expected to participate actively in the course.