SEARCH ENGINE MARKETING: PPC & SEO
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
? Marketing knowledge (4Ps, marketing funnels)
? Basic knowledge of Google Analytics
? Be at ease with the use of spreadsheets
At the end of the course, the student should be able to :
LO1.A Demonstrate an international mindset
LO3.A Breakdown complex organizational problems using the appropriate methodology
LO5.B Construct expert knowledge from cutting-edge information
LO5.C Employ state-of-the-art management techniques
LO7.A Demonstrate an expertise on key concepts, techniques and trends in their professional field
LO7.D Be a reference point for expertise-related questions and ambiguities
? Understand the importance of search engine marketing in the digital advertising activities
? Recommend a basic SEO strategy
? Define, create, optimize and monitor a paid search strategy
? understand the basics of attribution
? Search in the digital landscape
? SEO : How to rank a website in organic SERPs?
? SEA : Search practitioner’s initiation
? Advanced measurement & strategies
