SOCIAL MEDIA MARKETING – PARIS CAMPUS
Année du cours : 6 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1 ou S2
Traditional Marketing basics
At the end of the course, the student should be able to:
1. Better understand various forms of social media and able to employ different social media marketing tactics to serve various needs
2. Learn how to develop and implement social media marketing strategy
3. Understand objectives and procedures of web analytics
4. Better improve leadership, teamwork, problem-solving, and communication skills.
5. Analyze and evaluate the relative importance of the cultural element to work in multicultural teams.
6. Produce professional quality documents and make professional quality oral presentations using adapted tools.
1. Introduction
2. Marketing in The Digital Age
3. Social network: a bevavioral study
4. Social Media Platforms
5. Marketing Strategy on Social Media
6. Authenticity & User-Generated Content
7. Data Analytics
8. New business models
9. Class Presentation of Case Study
