B TO B MARKETING
Année du cours : 2 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Fundamentals of marketing course.
All students are expected to show interest, curiosity and motivation to learn about the specific context of B2B business
At the end of the course, the student should be able to be operational and efficient in an international and intercultural marketing business to business environment.
In line with the professional orientation of the Bachelor in international Business, the students will develop their knowledge and skills in the marketing field thanks to a practical approach based on various high-quality case studies.
The topics covered will give the students the necessary theoretical knowledge to understand the specificities of the B2B businesses with a focus on the interaction between Sales and Marketing.
The course will help students apprehend how to create and develop customer value in a B2B environment.
