Spécialité Communication et plans (GB)
Année du cours : 3 année(s)
Etablissement : ISTC – MANAGEMENT ET COMMUNICATION
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1 et S2
Marketing fundamentals
Identifying optimal communication mix
Being able to meet marketing goals with efficient communication campaigns
Getting tools to design, implement and control a communication strategy
Practicing critical thinking, evaluating communication campaigns
Integrating communication strategy into the marketing strategy !
Communication strategy :
Communication plan (type, objective, audience)
Creative strategy
Communication mix (channel, media, tools, supports)
Communication campaigns design and evaluation
