STRATEGY
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
The students are expected to have an interest and passion for the fashion industry. Additionally, having a basic knowledge about the latest business trends and recent strategic developments in the global fashion and luxury industry is preferred.
4.C. Convey powerful messages using contemporary presentation techniques
5.A. Predict how business and economic cycles could affect organizational strategy
5.D. Make effectual organizational decisions
7.B Formulate strategically-appropriate solutions to complex and unfamiliar challenges in their professional field
In addition to the above AACSB related objectives, this course focuses on equipping students with strategic tools and conceptual frameworks. Thus, students should be able to:
1. Think critically in order to solve business problems
2. Identify, analyze and translate business challenges into appropriate solutions
3. Research and evaluate a real fashion company through a written report and an oral presentation
This course aims at reflecting on the different strategic forces that influence fashion companies, how these forces interact in today’s global fashion and luxury industry and the influence different types of stakeholders can have on companies and the industry at large. To address the above, the class discussions will highlight the internal environment of the firm, the external environment of the firm, business level strategy and corporate level strategy.
