STRATEGY FOR INTERNATIONAL BUSINESS DEVELOPMENT
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Students should have at succesfully passed undergraduate economics and marketing course in order to understand basic economic and marketing concepts. Notions of geopolitics are required as well as exposure to international news.
Globalization and digitalization on the economy are leaving compagnies with no choice: they must go international. Large corporations integrated this strategic priority. Still, large number of entrepreneurs are still not comfortable making this strategic move: how and where to sell products or services abroad?
This course is dedicated to explore the challenges for going international, the strategies and tools to be implemented to start exporting and then gain additional territories and market shares through channeled partners.
Course is following a chronologic logic:
1- Going International: What are the export new comers challenges to be addressed
2- International Business development stategic plan construction
3- Identification of channeled partners
4- Building a B to B partnership abroad
5- Ending a partneship: from channeled sales to local implantation
