VISUAL MERCHANDISING
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Students should understand the elements that compose a Brand, be familiar with Merchandising Calendars, Product Categories and preferable have had one or more store visits to High-End, Bridge and Fast-Fashion Stores, including MBS and Department Stores
– understand Visual Merchandising (VM) is a science and it’s role in an experientail omnichannel business,
– organize change management process and acknowledge VM as a strategic business partner that reflects corporate strategy at retail level,
– assess the values of a specific organization in which they work, and recognize corporate strategies through VM displays,
– be a reference point for expertise-related questions and ambiguities regarding VM through the execution of a strategic window display for a specific brand/organization and specific product collection,
– execute a basic product zoning strategy following VM display principles for a specific PoS,
– understand carreer opportunities within VM, including the different skills and profiles needed for each role.
DAY 1: Discovering VM
– Defining VM, Past, Present and Future
– Experiential Retail: Connecting Brand, Product and Consumer on- and off-line
DAY 2: Exploring VM
STRATEGIC WINDOWS
– History and Evolution of Windows
– Behind the Window: Window Design
STRATEGIC INTERIORS
– Experiential Retail
– Product Zoning and Display Techniques
RETAIL EXERCISE
DAY 3: VM as a Strategic Business Tool
– Developing a Succesful VM Strategy
– Identifying Corporate Strategies through Retail and VM
– You and VM, Carreer Opportunities
