WEB MARKETING
Année du cours : 3 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S1
It is absolutely crucial to identify how consumers are making use of online tools to purchase travel related products and services and relate that back to what organisations should do in terms of making use of the power of eCommerce.
The digital trend “eCommerce” aims to look at the changes happening in terms of ecommerce in the digital era. The student should be able to manage these changes. The main objective of this course is to familiarize the learner with the latest trends in eMarketing and eCommerce by reading, writing and implementing skills and tools used in the industry.
This course presents theory and practices to integer the last trends in an eMarketing strategy. We first introduce an actualised presentation of the market trends before presenting the different types of consumer behaviors. We conclude by creating a responsive website dedicated to promote another website by creating a campaign using Internet tools.
