WRITING EFFECTIVE BUSINESS PLANS
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
The student should possess basic knowledge of:
– the functioning and management of organizations;
– the functioning of people in organizations;
– the relevance of entrepreneurial skills
At the end of the course, the student should be able to:
– Understand the basic mechanisms of business plan writing;
– Understand the techniques to present the business plan to different audiences;
– Define the essential components of effective business plans;
– Critically evaluate and improve real business plans;
– Understand how thinking from a ‘business plan perspective’ can be useful in different management domains;
– Propose creative solutions through the business plan;
– Analyze market information and make informed decision for the business
The course introduces students to the principles and practices of adequate business planning. It covers all essential elements of business plan writing. Participants learn about how to present a company within the context of a business plan, how to summarize a business idea, how to describe the key elements of a company, how to perform the internal and external analysis, how to develop financial forecasting, how to evaluate strategic options, how to initiate relationships with investors. Moreover, students learn how to use the mechanisms behind business planning strategies to solve various management problems.
