Formation/Cours

At the end of the course, the student should be able to:
use traditional journalistic methods to write convincing texts (brochures, advertisements, posters, letters etc) aimed at a target audience, without spelling or grammar errors

Objectives:
– to be rigorous
– to acquire and master professional writing to different publics
– to learn how to adapt one’s arguments (conception, creation, writing, style)
– to develop a connection with one’s target
– to visualise arguments, and render them visible to others: links between words and images

– Professional writers always write for an audience.
-Who is the audience?
-What is the best way to target them?
-Different writing techniques
-Analysing speeches, photos and advertisements
-How to write an advertisement, brochure, poster, etc.
-How to write CVs and Cover Letters in English