BRAND COMMUNITY MANAGEMENT
Année du cours : 3 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Although no prior knowledge is required, the following skills are relevant in the successful completion of the course:
– Interest in digital marketing
– Awareness of some existing social media platforms
– Critical thinking
1. Understand and apply the Social Marketing concepts, models and jargon
2. Comprehend the main tasks, players and best practices in managing a Brand Community
3. Have an overall view of the main tools and platforms available
4. Explain real-life business cases
5. Set up a plan to build the presence of a brand on social media and animate its communities
6. Formulate brand community management advice to businesses
1. Brand communities’ essential notions, players and tools
2. Impact of the Digital revolution on brand community marketing and behaviours
3. Success stories of brands developing communities online
4. Community management tasks and best practices
5. Methodology to audit and optimise an existing brand community
6. Branded content and influencer strategies
