Formation/Cours

At the end of the course, the student should be able to:

1.C) Communicate effectively in English
2.A) Assess the values of the organization in which they work
3.B) Propose creative solutions within an organization
4.C) Convey powerful messages using contemporary presentation techniques
6.B) Synthesize multifaceted information from various sources across different functional fields
– Perform a full brand development project from A to Z

Brand Creation is a course fully delivered in English where students need to develop a Brand Project for a real company based on the information gathered during the whole semester. The course will mix marketing theory, real business examples and case studies from EAT’s experience, in a journey where students will be able to link theory and practice by applying the concepts and methods taught in real life situations.

Session 1 – Branding + Marketing Theory
Session 2 – Strategic Marketing (The basis for Branding) + Brand Analysis Theory
Session 3 – Brand Analysis presentation (Incubated Firm)
Session 4 – Applied Brand Architecture Design
Session 5 – Brand Experience, Storytelling and Elements
Session 6 – Experiential Session (putting theory into practice)
Session 7 – Final Project Presentation