BRAND CULTURE AND COMMUNITY
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Attending a Global Brand management lecture to know notions as : media, brand elements, brand values, brand equity, touchpoints, differenciation…
At the end of the course, the student should be able to:
– To go beyond brand identity… and usual forms of brand existence
– Understand the evolutions of branding…and the modern ways to create added value
– Get the way to buid your brand communities…
– And the way to feed it : brand culture
1. What is really a Brand today ?
2. How to start a brand community ?
3. How to make raise a brand community
4. Brand community and culture
