BRANDS AND SOCIAL MEDIA
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
Traditional Marketing basics
1. Better able to employ different branding tactics to serve branding needs in the digital age
2. Learn how to develop and implement a digital marketing strategy
3. Understand objectives and procedures of web analytics
4. Better improve leadership, teamwork, problem-solving, and communication skills.
5. Analyze and evaluate the relative importance of the cultural element to work in multicultural teams.
6. Produce professional quality documents and make professional quality oral presentations using adapted tools.
1. Introduction
2. Marketing in The Digital Age
3. Branding revisited
4. Social Media Platforms
5. Search Engine Marketing
6. Authenticity & User-Generated Content
7. O2O: Online to Offline
8. Class Presentation of Group Project
