Business Strategy
Etablissement : Faculté de Gestion, Economie & Sciences Masters
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
- Aucune formation en lien avec ce cours.
Période : S1
– An understanding of the global economy and international business
– An understanding of global management techniques
– An openness to accepting alternative ways of doing business in an age of disruption
The focus of this course is on strategic management and business policy formulation and implementation. Strategic management is that set of managerial decisions and actions that determines competitiveness and the long-run performance of an organization.
The course objectives are:
- To understand strategic issues and policy decisions facing businesses and how current thinking addresses these issues.
- To improve analytical ability in assessing strategies and policies that determines the long-term success of firms.
- To understand why some firms, succeed and others fail.
- To have the ability to analyze internal organizational strengths and weaknesses and external environmental opportunities and threats.
A. General introduction
- What is strategy?
- How will we study strategy?
- Strategy as an object of study
B. The strategic position
1. Macro-environment analysis
- PESTEL analysis
2. Industry analysis
- Porters 5 forces
3. Resources and capabilities
- Fundamental of resources and capabilities
- VRIO
- SWOT analysis
4. Stakeholders and governance
- Stakeholders
- Stakeholders mapping
5. Culture
- What is culture and why it is important
- Cultural web
C. The strategic choice
1. Business strategy and models
- Generic competitive strategies
2. Corporate strategy and diversification
- Strategy directions
- Diversification
3. International strategy
- International drivers
- Geographical sources of advantage
- Market selection and entry
C. Strategic in action
- Organizing and strategy
- Leadership and strategic change
- Case study
