Business strategy
Etablissement : Faculté de Gestion, Economie & Sciences Licences
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
- Aucune formation en lien avec ce cours.
Période : S5
– An understanding of the global economy and international business
– An understanding of global management techniques
– An openness to accepting alternative ways of doing business in an age of disruption
– Acceptance that business models are changing and that CSR and Sustainable Development are forging business strategies
The course will aim to introduce students to the advanced and complex tenets of international business strategies for multinationals, SMEs, Start-ups and NGOs. At the end of the course, they will be able to:
– Identify the drivers, types and stages of growth in different regional, national and international contexts;
– Determine the key challenges which a growing organisation faces;
– Understand the dynamic nature of strategy across the lifecycle of growth-oriented entrepreneurial/innovative businesses;
– Explain the different strategic pathways which assist managers/entrepreneurs/innovators in successfully meeting the challenges of growth in a global environment;
– Understand and apply appropriate theoretical concepts, models, tools and techniques which facilitate appropriate strategies for growth;
– Evaluate alternative approaches to strategies for growth and their appropriateness to different entrepreneurial/innovative organisations in a global context;
– Recognise that in many situations there are a range of alternatives which should be evaluated;
– Appraise strategies for growth in an integrative perspective including strategy, entrepreneurship, international business and finance.
– Definitions of Business Strategy;
– Purpose of the Strategy: How do you know the strategy serves its purpose;
– Changing strategies: Is the new strategy successful?
– Measuring success with strategies;
– Growth Strategies: Identifying Opportunities in Market Trends;
– Identify and capitalize on emerging growth opportunities in fast-expanding markets;
– Strategic Frameworks for Competitive/Cooperative Advantage;
– Managing Through Digital Disruption: Learn skills and strategies to help successfully transform to meet the ever-changing needs of your marketplace and customers.
